Update: "Prior Experience Heightens Perceptions of Disaster Risks"
Since I published this post in October of 2013 we've experienced many disasters; including a polar vortex, a record setting power outage from ice, wildfires, tornadoes and record flooding. The Insurance Journal published findings from a study done that shows people who suffer from disasters such as earth quakes, floods, and terrorists attacks are more aware of the potential of those and other disasters. "The new findings come at a time when emergency management officials are seeking to communicate with the public about the need for greater awareness of risks ranging from hurricane flooding and increased forest fires to terrorist attacks and climate change."
The study was conducted across multiple European countries that experience high rates of earth quakes, floods, and terrorism. It was found that the victims of major earth quakes and floods become the most aware of potential risk in the future. When compared to similar studies in the coastal regions of the United States there is a noticeable difference- Americans become seemingly more complacent following a disaster. Taking the attitude that the chances of another occurring are slim.
Why not become more aware of the risks around us and take lessons from disaster?
So I share these articles and studies to put the question in your minds and increase awareness. The climate is constantly changing and we are never safe from natural disasters- it's important to be aware of risks and what we can do to help deal with them when they do affect us. When you hear of a nuclear power plant accident in another part of the world or a forest fire in a dry area of the country- take a moment to learn a valuable risk lesson from it and protect yourself.
Even as a typically optimistic person, natural disasters are one topic that I highly reccomend considering every worst possible scenario. If you have questions about ways to protect yourself with preventative or insurance measures ask me! I'm here to help educate you!
Even as a typically optimistic person, natural disasters are one topic that I highly reccomend considering every worst possible scenario. If you have questions about ways to protect yourself with preventative or insurance measures ask me! I'm here to help educate you!
Click here to email Principle Insurance

Original post from October 31, 2013:
Since "Super Storm Sandy" struck the Northern coast a year ago, there have been daily stories in the media about the recovery efforts along the Jersey and New York shores. Like the devastation after the Joplin tornado or the tragic string of hurricanes which left Louisiana in pieces- these stories of loss and heartache for those affected touch us as we watch from a distance.
It's my belief and daily practice to take lessons from each life experience, be it positive or negative, so when I reflect on these horrific events and the devastation they leave behind I can't help but wonder if any lessons are learned. Yes, the people rebuild and "stay strong," that can be seen- but what lessons do they take away for future protection?
There also seems to be a sort of an "untouchable" mindset in those who haven't been directly affected by these disasters- they just assume it won't happen to them. But you know what "they" say about people who assume??
For the first time following a disaster I am seeing articles published which directly address what should be learned by the effects of Hurricane Sandy. This may be a coincidence, but it's likely because I'm now an insurance agent and tend to pay close attention. It was my choice to dedicate my career to teaching people about insurance- and if you haven't noticed yet, I take my responsibilities seriously!
So here we are, with an awesome article I discovered and want to share, along with a few key lessons I've pulled from it that I think many people will find quite valuable. In addition to this blog, I also encourage you to look through the article itself for even more advice that I don't focus on here.
Insurance Journal: Lessons from Sandy

Seriously consider options for flood insurance. Believe me, I know what's going on in the flood insurance news and I'm sure you must think I'm crazy for suggesting you actually buy one of these policies. Just keep in mind, that many areas do not lie in flood prone zones and will not face high rates or rate hikes- I can even check for those risks for you if you'd like! The thing to keep in mind is that many floods occur in areas that are not flood prone. It is also important to remember that flood damage is not covered by standard homeowners, renters, or business insurance. Many Sandy victims did not have flood insurance, were uninsured or under insured for the disaster. This happens all too often when it comes to flood damage, so become informed and invest in proper insurance!
photo credit www.ready.gov
Understand the differences between a homeowners or business owners policy and a flood policy. Standard homeowners insurance and business owners insurance policies differ from flood insurance policies in many ways. Be sure to know what each of your policies covers for each potential peril- if you're unsure, you've just learned the value of having an agent- ASK!
Know that hurricanes and wind damage are covered on your policies and what the deductibles are. Many insurance policies, especially in high-wind or hurricane prone areas will exclude coverage for those perils, or include a deductible which is much higher than the standard deductible. A quality agent or insurance customer service representative will always disclose these to you, but it is never a bad idea to ASK, double check your quotes and confirm before you buy the coverage!
Renters should carry insurance too. Many renters are affected by the same disasters that owners are, but most do not take the initiative to purchase renters insurance unless it is required by the landlord. The problem is that many landlords do not require it, while at the same time many renters do not read their leases- which leads to multitudes of renters left without coverage for their personal items lost in disasters. Landlords' insurance usually will cover only the dwelling and it's attachments or additional structures.
A BONUS: Renters insurance is typically very inexpensive because you are not the owner of the property and only carry coverage for damage to your personal items and your liability to others.
A BONUS: Renters insurance is typically very inexpensive because you are not the owner of the property and only carry coverage for damage to your personal items and your liability to others.
![]() |
| Molly Rienerth Owner/President of Principle Insurance (727) 289-7219 mrienerth@principleins.com |




No comments:
Post a Comment